Tanmay JaswalNov 10, 20205 minThe CFO Blind SpotConsumer facing brands could be losing 10-70% of revenue to counterfeits, look-alikes and diversions.
Tanmay JaswalSep 21, 20205 minProtecting Farmers From Counterfeit Pesticides, Seeds And FertilizersIncreasing demand for Agrochemicals has resulted in this industry becoming a prime target for counterfeiters.
Tanmay JaswalJan 9, 20205 minWhy should you use Anti-Counterfeiting Technology?High quality fakes are now easy to make. This piece explores why and how important is it to invest in a good anti-counterfeiting technology.
Tanmay JaswalDec 17, 20195 minWhere is your brand value leaking from?Identify the vulnerable points in your value chain to stop margin loss to counterfeits
Tanmay JaswalDec 3, 20194 min10 Things to Make Your Brand Protection Program SuccessfulHow to stop your brand value from leaking to fakes. The 10-step program to claw back your revenue and protect your brand.
Tanmay JaswalNov 26, 20194 min5 Don'ts For Successful Brand ProtectionBrand protection is as much about what you shouldn't do, as it is about what you should. Find the 5 major "Don'ts" you should avoid.
Tanmay JaswalNov 11, 20194 minDo Brands Bleed?Brands face an existential threat from counterfeits. Learn why, and how they respond.
