Tanmay JaswalMar 175 minLosing brand value to Lookalikes and CopycatsLookalikes or copycats (LACC) sit on the fringes, waiting for brands to find success and then jump in to eat some of your revenue.
Tanmay JaswalFeb 255 minYour customer can be your first line of defence against counterfeitsEncouraging your customers to avoid counterfeits, and educating them on how to spot fakes, is important to any successful brand protection s
Tanmay JaswalFeb 115 minIndustry Action can transform fight against counterfeitsImage Courtesy: FICCI Securities and Exchange Board of India, launched the “Mutual Fund Sahi Hai” campaign of the Association of Mutual Funds in India (AMFI)...
Tanmay JaswalFeb 47 minHow to go About Evaluating Anti-Counterfeit Technologies?In the previous blog “Why Should you Use Anti-Counterfeiting Technology?” we explored the factors that make it easier for counterfeiters to attack your brand...
Tanmay JaswalJan 95 minWhy should you use Anti-Counterfeiting Technology?High quality fakes are now easy to make. This piece explores why and how important is it to invest in a good anti-counterfeiting technology.
Tanmay JaswalDec 17, 20195 minWhere is your brand value leaking from?Identify the vulnerable points in your value chain to stop margin loss to counterfeits
Tanmay JaswalDec 3, 20194 min10 Things to Make Your Brand Protection Program SuccessfulHow to stop your brand value from leaking to fakes. The 10-step program to claw back your revenue and protect your brand.
Tanmay JaswalNov 26, 20194 min5 Don'ts For Successful Brand ProtectionBrand protection is as much about what you shouldn't do, as it is about what you should. Find the 5 major "Don'ts" you should avoid.
Tanmay JaswalNov 11, 20194 minDo Brands Bleed?Brands face an existential threat from counterfeits. Learn why, and how they respond.
