Tanmay JaswalNov 10, 20205 minThe CFO Blind SpotConsumer facing brands could be losing 10-70% of revenue to counterfeits, look-alikes and diversions.
Tanmay JaswalOct 30, 20205 minBeef Up Your Defences. Practical Tips For Brand-Protection In The Nutraceuticals Industry Nutraceuticals category is already massive and is expanding by the day...
Tanmay JaswalJul 3, 20206 minTaking Fakes Off The FMCG ShelvesFMCG remains one of the worst affected industries due to counterfeiting, which accounts for over 26% of lost business revenues.
Tanmay JaswalJun 24, 20205 min10 Practical Tips For Brand-Protection In The Auto Parts IndustryHere is our list of top 10 things that an auto parts manufacturer should follow to make their brand protection program a success.
Tanmay JaswalMay 28, 20205 minApply brakes on the fakes! Automotive OEMs and original equipment suppliers (OES) are facing a huge and growing problem owing to rampant counterfeiting of auto parts.
Tanmay JaswalMay 22, 20205 minCounterfeit Medicines: The silent PandemicA silent pandemic in the form of counterfeit medicines is spreading. Pharma leaders must act now before it is too late or costly to recover.
Tanmay JaswalApr 30, 20204 minBeware! Counterfeits are going “VIRAL” during this lockdownThe conditions now are ripe for counterfeiters take benefit of less discerning consumer behavior. So, how should brands protect themselves?
Tanmay JaswalMar 17, 20205 minLosing brand value to Lookalikes and CopycatsLookalikes or copycats (LACC) sit on the fringes, waiting for brands to find success and then jump in to eat some of your revenue.
Tanmay JaswalFeb 25, 20205 minYour customer can be your first line of defence against counterfeitsEncouraging your customers to avoid counterfeits, and educating them on how to spot fakes, is important to any successful brand protection s
Tanmay JaswalFeb 11, 20205 minIndustry Action can transform fight against counterfeitsImage Courtesy: FICCI Securities and Exchange Board of India, launched the “Mutual Fund Sahi Hai” campaign of the Association of Mutual F...
Tanmay JaswalFeb 4, 20207 minHow to go About Evaluating Anti-Counterfeit Technologies?In the previous blog “Why Should you Use Anti-Counterfeiting Technology?” we explored the factors that make it easier for counterfeiters ...
Tanmay JaswalJan 9, 20205 minWhy should you use Anti-Counterfeiting Technology?High quality fakes are now easy to make. This piece explores why and how important is it to invest in a good anti-counterfeiting technology.
Tanmay JaswalDec 17, 20195 minWhere is your brand value leaking from?Identify the vulnerable points in your value chain to stop margin loss to counterfeits
Tanmay JaswalDec 3, 20194 min10 Things to Make Your Brand Protection Program SuccessfulHow to stop your brand value from leaking to fakes. The 10-step program to claw back your revenue and protect your brand.
Tanmay JaswalNov 26, 20194 min5 Don'ts For Successful Brand ProtectionBrand protection is as much about what you shouldn't do, as it is about what you should. Find the 5 major "Don'ts" you should avoid.
Tanmay JaswalNov 11, 20194 minDo Brands Bleed?Brands face an existential threat from counterfeits. Learn why, and how they respond.
