FMCG remains one of the worst affected industries due to counterfeiting, which accounts for over 26% of lost business revenues.

Here is our list of top 10 things that an auto parts manufacturer should follow to make their brand protection program a success.

Automotive OEMs and original equipment suppliers (OES) are facing a huge and growing problem owing to rampant counterfeiting of auto parts.

A silent pandemic in the form of counterfeit medicines is spreading. Pharma leaders must act now before it is too late or costly to recover.

The conditions now are ripe for counterfeiters take benefit of less discerning consumer behavior. So, how should brands protect themselves?

Lookalikes or copycats (LACC) sit on the fringes, waiting for brands to find success and then jump in to eat some of your revenue.

Encouraging your customers to avoid counterfeits, and educating them on how to spot fakes, is important to any successful brand protection s

Image Courtesy: FICCI Securities and Exchange Board of India, launched the “Mutual Fund Sahi Hai” campaign of the Association of Mutual F...

In the previous blog “Why Should you Use Anti-Counterfeiting Technology?” we explored the factors that make it easier for counterfeiters ...

High quality fakes are now easy to make. This piece explores why and how important is it to invest in a good anti-counterfeiting technology.

Identify the vulnerable points in your value chain to stop margin loss to counterfeits

How to stop your brand value from leaking to fakes. The 10-step program to claw back your revenue and protect your brand.

Brand protection is as much about what you shouldn't do, as it is about what you should. Find the 5 major "Don'ts" you should avoid.

Brands face an existential threat from counterfeits. Learn why, and how they respond.